Here they come. The hundreds of emails from Internet marketers using the upcoming US Independence Day holiday to selling their products and services.
There’s nothing wrong with piggybacking on a holiday. (Although I would hope these marketers would be a little more creative about the holidays they choose.) However, if you haven’t figured it out, they’re selling you a dream – of freedom and independence – and that dream is really unattainable.
Your dreams of freedom and independence will never happen in your business. Why? Because you will always be DEPENDENT – on clients or customers, on your marketing, on your staff, on your delivery methods… you name it.
So what does that mean to you and your business?
If you want more time and more money in your business, don’t pursue ‘freedom’. Pursue leverage.
And the first way to leverage is to create systems.
Systems are the key to leveraging your time and expertise. Almost everything you do can be systemized. Why reinvent the wheel on things you do over and over again? You can have systems for getting client referrals, for contact management, for delivering your newsletter, for your recordkeeping, for product development – and even marketing.
As a matter of fact, if you aren’t sure where how to start systemizing your marketing, have you seen the Complete Online/Offline Marketing System? IT shows you how to take one article and repurpose it to create more articles, press releases, blog posts, podcasts, videos and more – quickly and easily.
Check it out at http://www.ContentToProfit.com and find out how to get more leverage!