Studies show you need to ‘touch’ your prospect at least 7 times (and if you ask me it’s more like 13 times) in order for him or her to recognize you.
Unless you have the big marketing budgets like a McDonald’s or Nike, you need to step away from advertising and find publicity and promotional methods that are cost-effective.
One way to get in front of the prospect again and again is through opt-in marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail.
To do this, you must build a list of prospects who are willing to give you their information.
These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses.
But that ain’t necessarily so…
My list building promotion method has helped many clients – and myself – build a list quickly. One person got 1000 new subscribers in a day. My own list building promotion has increased my list by 550% in three years. (Yes, that’s not a typo!)
But no matter how you approach your list building, there are four essential elements you need to do it effectively.
- You should have a web form on every main page of your website. You need to keep reminding them that they can get more from you. Otherwise, they can – and often do – get distracted and forget. (I even put special ones on my sales pages.)
- Provide good service and products – and that includes your FREE stuff too! People who think your stuff is great will often buy – and spread the word! Word of mouth and recommendations alone can rake in more business than an expensive ad.
- Keep a clean and private list. Never lose the trust your customers have entrusted you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers. And give them an easy way to unsubscribe.
- Let them know what to expect upfront. When someone subscribes, let them know when to expect emails – and even why they will be getting them. In my first email to anyone who subscribes to one of my lists, I often tell them they get a weekly subscription to my ezine, plus emails about my business on a regular basis.