There’s no doubt about it, competition can be fierce. And it doesn’t make a difference if you own an online business or offline business, it’s tougher than ever. Add to the fact that consumers are smarter than ever before and holding onto their money more carefully, you need to find an edge over your competition.
What’s Your Shtick?
A shtick is a Yiddish word that means your gimmick or unique talent. In the business world they call this your USP, Unique Selling Proposition. This is what makes you different from everyone else who does what you do for a living. What do you have to offer that they don’t? For example, I differentiate myself from other business and marketing strategists with two things: 1) I can teach you how to get sponsors to pay you for the marketing you’re already doing and 2) I focus on quick results vs. a long process.
Narrow Your Focus
Trying to be all things to all people does one thing – it increases your competition. Specializing, on the other hand, narrows your competition. This is a very difficult thing for many small business owners to let understand. I know narrowing to a specific niche seems like you’re letting of other potential clients and customers, but the fact is, it also helps you become the best at what you do. For example, I focus on working with people who have established businesses because my strategies work best with fast-action takers who understand the basics. Does that mean I don;t work with newly-established entrepreneurs? No, it’s that the newbies end up being very focused and like to move quickly. This means I work with the people I can best serve. And specialization like this can virtually eliminate your competition.
Offer products, information, and resources that make you invaluable to your audience. Ask yourself this single question – what can I do to offer more value to my audience? Of course, you have to know your audience well to answer this question, which is why narrowing your target market helps!
You cannot be boring in this competitive market and survive. My ‘Cherry Bombs‘ and telling it the way I see it has helped me to stand out in a crowded marketplace. Now that doesn’t mean you have to be over the top either or be as opinionated as I am. Instead, be yourself. Capture the interest of your audience and customers by sharing your personality with them in your content, interactions, and even in your products or services.
Pay Attention to Your Customers
Chances are you already have some very valuable information regarding what your customers respond to. Take a look at what they buy, when they buy, what emails they open and what links they click. This information will help you hone in on how to offer value and how to be memorable. It may also help you specialize.
Pay attention to what works for you and repeat it. For example, I find that my audience prefers videos with workbooks and checklists, so I make sure most of my products include those components. If they buy more during the summer than in the winter then offer them more during the summer.
Staying ahead of your competition doesn’t just mean following their actions online and reacting to them. Or copying their own success. It means standing out from the crowd and making your voice just a little different – and your own!
Many people think getting clients is a struggle, but I’ve learned some strategies from one of the best: Janis Petit. She and I have decided to join forces to offer you an amazing free training webinar where she’ll reveal her powerful, game-changing marketing system. It;s something that we are both using to generate new prospects, clients and sales every single month without fail.
And I want you to get an inside look at exactly how she does this.
Join us for:
How to Get and Keep All the Clients You Need
Wednesday, February 13th at 1 PM ET (10 AM PT)