And to do that, you must LOVE them before they ever think of loving you.
The relationship of gaining a prospect’s love and respect is often like dating. You need to make a sincere effort if you want to win the ultimate prize (a lifetime of love and partnership). You need to show how well-rounded, interesting and compassionate you are. What if you go on a date with a workaholic, whose primary goal is to bill 90 hours per week and has no outside interests or hobbies? You’ll quickly realize that this person doesn’t offer the complete package you want in a mate. Similarly, when a company appears to only be concerned about their bottom line, it’s a major turn-off to customers.
So how does love blossom?
Through conversations. After all, once you start a relationship, it’s the conversations that keep it going and fan the flames of desire. Conversations are two-sided. So if you are thinking that emailing your prospects is a conversation, you’re wrong. Here’s some tips to build great conversations that get your customers loving you:
- Invite comments and feedback everywhere you can. Then respond to them accordingly. (Remember.. you’re looking for a two-way conversation here!)
- Ask lots of questions about their needs and desires. (Like a great date, the person who focuses more on finding out who you are, often wins another date!)
- Connect with them frequently. (One date does not usually equal a marriage proposal. So you need to keep building on the initial sparks that started the attraction in the first place.)
- Surprise them with a few little gifts. (It’s not enough to send flowers on Valentine’s Day, to really romance someone, you need to surprise them to show you’re thinking of them all year round!)
Marketing genius Jay Abraham puts it this way, “The secret to success is to fall out of love with your product, service, or store, and fall in love with your customers.”
What do you think? Share with me some of the ways you show your love to your customers.