Driving traffic into your squeeze or slide-in page – it sounds easy, doesn’t it? Well, it’s not. And no matter how great your landing page is, it won’t matter if no one ever reads it because no one will get on your list. Furthermore, if everyone in the world other than your target audience reads it, it also won’t matter.
This is why you need to find ways which drive qualified, targeted visitors to your opt-in page. Here are some suggestions:
- Natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time. Generating natural search engine traffic generally entails getting links to your site. Another way in which to get natural search engine traffic is by optimizing your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche.
- Google Adwords campaigns. Adwords campaigns can do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked landing pages. This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research. These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.
- Human connections. And this is where most fail. They don’t realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients. One quick way to get traffic through human connections is a joint venture. (I share how to joint venture properly to create a win-win-win in my List Building Promotion Secrets.)
- Blog and forum posting. This is an easy way to start people connecting with you. But it is important that you do not spam, as many businesses do. Instead, actually participate on the forum or blog, provide people with something of value; and, after a while, and post your opt-in page in your signature.
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