I know there are some of you who still think social media and social networking sites are a fad.
Even though if you watch any news program today, they include a way to reach them via Twitter, and some even have Facebook pages as well.
Yet, still some don’t believe.
Here are the facts.
Did you know that:
- 48% of journalists use LinkedIn
- 45% of journalists use Facebook
- 68% of journalists use blogs to keep up on issues or topics of interest
- 86% of all use company websites
- and 46% use blogs to research an individual organization
- And thousands of journalists are using Twitter to find sources for the stories they are working on
Yet surveys and polls can be deceiving, so let me hit this one home with a recent story.
A few weeks ago a TV news station ‘came to a mutual agreement’ to stop their employment with a certain news person. (Yes, I am protecting names here, but the names don’t matter as much as the moral of the story… so keep reading.)
Other employees of the station posted part of the information on their social media site pages. (This also brings up a point to have some social media policy for your business, but that’s another discussion.) I saw the information and tweeted about it, asking the station if they care to comment on who it was or what was going on.
Another media outlet – a newspaper – saw my tweet and asked me to fill them in on what was going on, as well as reveal where I heard about the info. I told them what I knew, except I wouldn’t reveal my direct sources.
Within hours, the story was made public on the newspaper’s website and later in the print version.
The way we reach media is changing… so shouldn’t you add social media to your PR plan?