Ever wonder what makes us pick up the latest issue of a magazine when we had no intention of buying it? Journalists know that most people don’t plan to buy that newspaper or magazine.
They’re aware that they must grasp the person’s interest enough to make them want to buy it. And that means creating a headline that draws the reader in.
If you think back to the times when you’ve purchased a magazine and what
headlines were on the cover, you’ll understand that the method writers use
Here’s some ideas on creating attention-grabbing headlines:
Know your audience. Being able to identify your audience allows you to direct your message and make it more specific.
The more vague your headline is, the less your readers will feel like you’re speaking to them. Therefore, being aware of who is reading your target publications helps improve communication between you and your desired audience.
Make it instructive. Many people are looking for guidance and a lot of the time don’t know where to turn. This is where your headline comes in. Adding a “How to…”or “Top ways to…” tells your readers that in the article, you are about to inform them on their topic of interest. Since many writers use this particular method, you’ll have to get a bit more creative with your
State the unpredicted. If you’re having trouble coming up with a headline, think about some problems that are associated with a topic and try to look at the positive things that come from that matter.
For example a concern with working from home may be learning to keep business and personal life separate. By seeing the situation positively, you can present an unexpected ending with the following headline: You are your best boss: How working from home makes you work harder.
Using this particular method you are feeding into the curiosity of your readers and making them want to read more.
Present a debatable topic. Stating an issue in a headline must be done carefully. If not done properly, this can instigate conflict with some readers. You’ll want to clarify both sides of the topic in your release. However you’ll want to create a bold headline yet stay neutral at the same time, which will require some originality.
Ask a question. Everyone has questions that they’d like answers to, but not all people voice those questions out loud and not all of them are given answers. Here is where your expertise plays a vital role. You should be very
knowledgeable in the subject of your question and it may take some research but the more questions you answer, the higher the value is placed on your release and in the long run, on your business.
What headlines have worked for your press releases? I’d love to read your examples in the comments section!