Marketing is essential for your business success. There’s no denying it. And there are myriad marketing tactics to use to build your business. As a matter of fact there are more than 100 ways to market your business! From press releases to social media, from sponsorships to emailing your list, from paid ads online & offline to article marketing – there are tons of options to choose from.
And of course the tactic(s) you choose depend largely on:
- your goals,
- your audience,
- your business model,
- your personality and
- your budget.
Many business owners do a great job at one or more marketing tactics. They print up business cards that look great and they hand them out all over the place. Or they create a great fan page at Facebook and they build their audience.
However, many business owners forget to plan how their chosen strategies can work together. For example, are they putting a “follow me on Facebook,” icon on those
business cards they’re handing out?
The key is to come up with a marketing mix for your business – one that works for YOU, works for your TARGET MARKET and one that integrates your approach so the tactics you choose work in tandem.
Independently, each tactic if implemented strategically with a plan, goals and measurements, is likely to produce results. However, when your marketing tactics are integrated with each other, that’s when it can really amplify your marketing and business success.
Before you can successfully integrate marketing tactics, however you have to create a strategy. Your marketing strategy will consist of the goals you want to achieve overall and then independently with each tactic. In the special report, ‘Create the Right Marketing Mix’ that’s being offered as part of my Year-End Closeout Marketing Pack, I highlight some of the best marketing tactics and – more importantly – how to integrate to create your own mix. Get this report, and the 16 other items for only $47 at http://bit.ly/YearEndClosout
But to get you started, here are some questions to ask yourself to come up with your strategy:
- What’s marketing tactics are working? What are not? While not a guarantee of continued success, keep doing what’s working. Chances are it will still work for you. Ditch the ones that are not getting you any results.
- What products or services do I want to promote and to whom? Avoid trying to sell everything to everyone with your marketing. Make a plan for what you will sell and promote.
- How do my target prospects want to be reached? Although a couple of years ago, it seemed that everyone was insisting social media was THE marketing tool of choice, it is obvious not everyone uses it. Best way to find out is to ask current customers and take note of their answers.
- How much time and money can I invest marketing consistently? They say the average experienced entrepreneur, coach or consultant must use 20% of their resources to market. If you are new in business, you need more.