Great content online comes in many forms.
Sometimes it’s something as simple as an image. A picture that expresses a unique idea can spread very quickly. For example, the “demotivational” posters with sarcastic, uninspiring quotes spread like wildfire throughout the internet.
Great content can also be quite complex. For example, TED.com provides some truly stellar content in the form of videos by world-renowned characters including Melinda Gates and the late Steve Jobs.
Finally, for most of us, great content can be a written article, blog post or website.
It doesn’t matter what format it comes in. But really good content does tend to have a few characteristics.
- Unique. By “unique” we’re not just talking about uniquely rewritten articles for SEO. We’re talking about genuinely unique, original and one-of-a-kind ideas. In order for an idea, article, website or video to really take off, it helps a lot if the idea is original. If others have already seen it before, they’re a lot less likely to be impressed.
- Provokes an emotional reaction. Sometimes that reaction can be laughter. Sometimes it can be anger. Sometimes it can be excitement. If you’re talking about a new method of making money for example, your article could get someone excited about what they could do with that technique. If you’re talking about a political topic, the piece could stir up outrage or patriotism. The bottom line is, things get people stirred up are more likely to be linked to, talked about, posted on Facebook walls and so on.
- Often useful. Good content isn’t always useful, as in the case of “funny videos,” but for our purposes it often is. Useful information gets saved as bookmarks, gets passed around as resources and has revisit value. In other words, unlike other types of content that get bursts of traffic then fade into oblivion, you want your information to have longevity. If you have a website or blog with pages and pages of great content, you’ll have a ton of users who keep coming back again and again. Rather than having to continually work to maintain bursts of traffic, you’ll be building a snowball of more and more repeat visitors over time.
The bottom line is to ask yourself: What do you respect most about other people’s content? Which websites or blogs do you come back to most regularly? What about those sites attracts you?
Figure out what you personally are impressed most by in other people’s information. Then strive to emulate that in your own work.
Once you do, you will be able to reuse the content over and over again, so you don’t have to reinvent the wheel. Find out how when Michele PW and I host “3 Simple Secrets to Attracting All the Clients and Business You Desire… No Matter What!” on Thursday, November 17. Register at http://contenttoprofit.com/freecall