If you want to make 2013 a year where you become the recognized expert in your field, you need to get your name out there. But how can you do that when you have limited resources – both time and money?
Think about using publicity tactics. And all it takes is a little planning.
Here are the seven steps to creating your own publicity plan:
1. Determine your target market. You may be more than one, but your audience is not everyone. A good way to find out is look at who presently buys your product or service and create a profile of them to refer to.
2. Select 3 strategies you will use for each market. They can include::
- Press releases
- Ezines or print newsletter
- Letters to the editor
- Networking events
- Social Media
3. Create a measurable goal for each strategy. How many speaking engagements do you want each quarter? How many releases will you send out each month?
4. Write down several topics or themes. Create at least one for every goal you set. For example, if you are a parenting coach, themes could include: working from home with kids, toddler tantrums, and fun family ideas.
5. Outsource the task which you aren’t good at to an expert. You don;t want to waste time learning activities that may not suit you or your personality. Outsource them (or find an intern) instead.
6. Arrange time each week to work on your goals and strategies. Research shows that a small business needs to spend about 20% of its time marketing. And if you’re a new business it’s more like 50%.
7. Check your progress every three months to evaluate and tweak if necessary. You may find that some strategies aren’t working well, and others are really paying off. This way you can discard what ineffective and change your focus, if you need to.
Be doing this at the beginning of each year, you’re more apt to get the visibility – and credibility you want, and as a result increase your sales.
Learn how to craft your own press release plan for free at http://readysetpublicity.com