Yesterday, I shared my thoughts on why a blog should be your PR priority in 2009.
Today, here’s how to make that goal a reality.
Many sites devoted to blogs allow users to set up an account for free and start blogging rather quickly; however, it is advisable to register your own domain name and start a blog on the domain. You can also add a blog to your company domain, and link to it on the company’s home page. Either option secures that you – and your business – own the content you will be providing. In addition, it increases your search engine (SEO) rankings if you host the blog yourself.
While it’s not difficult to start blogging, you should know some strategies if you are going to be use a blog as a marketing tool.
Some ideas to consider for marketing via blog:
- Actively engage the readers of your blog by sharing your expertise openly. It creates a more intimate relationship with your clients and potential clients.
- Update your blog at least three times per week. Updating increases your search engine rankings, which help you get more people to your blog and turns them into potential clients. The more you update also potentially produces more comments, which also helps your rankings.
- Read the peoples’ blogs who post comments and return the favor by posting a comment on their blog. This reinforces a bond while also giving you the ability to stop bad word of mouth about your company before it gets out of control. It is also a vehicle for being noticed. Your comments on other blogs can drive more people to your blog.
- Keep your topics current but don’t go off-topic too much. If this is a blog to help market your business, tales of your hernia operation will make people tune out quickly. You can use personal experience in your blog, but keep it relevant to a bigger message by relating to your expertise. For example, if you got great customer care while recovering from your hernia operation, talk about that and the lessons you are applying to your business from that experience.
- Include helpful links for your visitors, including one to your company’s website.
- Keep it clean. Credibility and readership is lost when you become unprofessional in your blog, leave your potty-mouth at home, and make sure everyone else who posts on it does too by moderating comments.