Have you put much thought into how you sign your email messages?
The bottom line is that neither of these is very effective at helping you market your business. That being said, your email signature can provide a significant opportunity for you to generate traffic to your website and to increase sales and profits.
Do you have an email signature that you’re proud of and also one that is effectively pointing people to your business? If not, let’s take a look at a few tips and ideas to create an effective email signature.
Include Your Single Best Contact Information
Limit yourself to one way to get a hold of you is possible. If the best way for clients to connect with you is your email address then be sure and include that immediately under your name. If it’s your telephone number or Skype contact info that is best, then include that. Whichever is the single best way to contact you is what you want to list. Lengthy chunks of contact information are not pleasant to look at nor are they pertinent.
Do you have a presence on Twitter or Facebook? Do your prospects, customers, and contacts even know you’re active on social media? Your email signature is the perfect opportunity to add and share that information. Use your email signature to add a social media link and an invite to connect with you. I recommended including the link rather than a graphic or button because many people choose to disable the html in their email messages. Since many would be able to see only text providing a link would ensure it will be seen.
Keep it Short, Sweet and Straight to the Point
Consider including a short message or your business tag line that reinforces your services or products. For instance, if you’re a home organizer your signature line might include “Your partner in simple, organized living!” followed by your website URL and a social media link or two. If you feel it’s necessary to include more, consider hiring a professional to help you make it look efficient and professional. There are email signature services that can create a business card type signature complete with your tagline and logo for you.
Final Thought: Don’t forget to test your email signature. Click all the links to make sure they work properly and view your signature on a variety of browsers too. Another good idea is to view how your email signature looks on mobile. If you want to see how well its working, create a web page to track your results. For example, if you want to send them to your home page, consider creating a duplicate home page for your email signature clicks. You can then track and test to find out how many people actually click on your email signature links. In a nutshell; your email signature is a great way to share information, gain credibility, and show people other ways to connect with you. Good luck!
ALSO, here’s another opportunity you shouldn’t miss! Join me for a no-cost, no registration Q & A call on Wednesday 6/19. Here is your chance to ask any business-related question and get fast and FREE answers from me. Need help with email marketing? Sponsorship? Press Releases? Even blogging? Join me June 19 and “ask away! http://shannoncherry.com/free-call