Yes, it’s true…
There’s always a price to be paid. ESPECIALLY for good, solid FREE content. Because if you’re providing something for free, you better be getting money on the back end (i.e. upselling your ideal client to buy your products and services).
How are you using your content, for example, during a product launch? Here are some tips on how to use content to convince your audience into buying:
- When you’re getting ready to launch a product, plan related content well in advance. That way, you can release a little bit of content every few days or each week to really build excitement for your product. (A system like The Complete Online/Offline Marketing System can really help with this. Check it out at http://ContentToProfit.com. (Psst! I’m using the system right now. This blog series is a perfect example!)
- As you release all your content, invite your readers to sign up for a notification list, so they can get more content and get advanced notice of the new product. (Although The Complete Online/Offline Marketing System has already launched, you can still get on our list to get more content, including a call on “The 3 Simple Secrets to Getting More Visibility, Credibility and Thousands of Website Visitors at Little or NO Cost” plus an exclusive Content To Profit ecourse at http://www.ContentToProfit.com/freecall)
- Try to provide content in a variety formats throughout the process. This will help you reach a wider audience and even helps increase the perceived value of the content when your audience sees you releasing all this great and varied stuff. (Yes, our program helps you do that too, just by starting with one idea. Visit http://ContentToProfit.com to find out more.)
- Ask for feedback/questions through the content process. This allows you to overcome any objections to purchasing your product. Publish the answers to the questions publicly, so others can benefit from the answers to and you can get more people interested in your product. (So what do you think? Leave a comment or a question!)