Content. Content. Content. If you’ve been reading this series of posts called Content to Profit, you now know it’s key to attract prospects and getting them to buy.
If you are like most of our clients, you’re now thinking, I don’t have time. I can’t write. I hate writing.
And your marketing campaign sputters and fails. And then your competition beats you, creating more buzz and making more sales.
That’s because they know that it takes, on average, 7 to 13 times for your prospect to see your message and connect it with you. That’s why the big companies dominate the advertising market: they buy thousands of ad spots in order to make sure you remember them and what they are selling.
McDonald’s spends more than $1.5 billion every year on advertising ALONE! Are you going to compete with that?
So you’re stuck. Produce content or die. And it is hard work, no doubt about it.
You can make life a little easier, though, by learning to recycle and reuse content.
Okay, it’s not really going to have an effect on the environment, but it IS going to save you plenty of time and even money. Content is not a send it out once and forget about it thing. Content can be used over and over, reworked and repurposed.
When you’re getting ready to create a new report, conduct a teleseminar or create any type of content, always think about what previous content could help in this particular project. You might want to take snippets here and there, put the content into a new format or simply reuse the content again. There’s no sense in doing the work all over again, when a lot of it might already be done for you.
The key is to always think of how you can do MORE with the content you already have.
That’s where the Complete Online/Offline Marketing System comes in. It takes content recycling to a new level, where you easily us one idea or concept and turn it into more than 10 pieces of new content to market yourself. In addition, as one of the bonus items, we share a list of other ways to recycle your content. Get your copy at http://ContentToProfit.com.
But in the meantime, here are a few ideas to get you thinking about recycling the content you already have:
- Offer your podcast for purchase on CD.
- Refer and link to previous blog posts when making new content.
- Put a checklist onto a laminated wallet card that your readers can carry around with them.
- Put a live teleseminar series into CD format with a workbook and sell it as a homestudy course.
- Create a rip card that showcases your best tips and allows people to tear off the bottom to request to be put on your list.
You get the picture. Always think of how you can do MORE with the content you already have. And make it easier to reuse the content you have with the Complete Online/Offline Marketing System.