Entrepreneurs who use online marketing seem to spend a lot of time talking about “article marketing,” but limit yourself to writing and distributing articles and you miss a lot of opportunities, as we discussed in a previous post.
Here are just some ideas for content format.
Digital: Content ideas for downloadable content. These can be items you give away freely, as an incentive to sign up for your list or even offer for sale.
- Blog Posts
- PDF Reports
- Pre-records audios
- Streaming Video
- Screen Capture Video
- Audio and Video Transcripts
- Email broadcasts
- Pre-schedule autoresponder emails
- FAQs (Frequently Asked Questions)
- Coloring Sheets
Tangible: Content doesn’t all have to be downloadable. You can create physical content that you give away for free (based on a profit plan) or sell it.
- Laminated Sheets
- Wallet Cards
- Direct mail
People like to consume content in a variety of ways. Give them choices and you’ll capture more of your audience and you’ll come to understand which formats they prefer for specific types of info.
Wow! That’s a lot of content, but you can see why you must do more than just one of these in order to reach your ideal client. That’s where the Complete Online/Offline Marketing System can help. It shows you how to create one piece of content and reuse it quickly to create more content in multiple formats. Check it out today at http://www.contenttoprofit.com