Whether you write about raw food recipes or jewelry; business strategies or toilet training, there are key ingredients that go into the creation of a good content. (A topic we’ve been talking about in this blog post series.)
Providing quality content involves providing website visitors and readers with information they find useful and informative. While the details will vary, depending on your topic and the structure of the content you will be developing, there are some common ingredients of quality content:
Answer a question.
What answers are people in your niche market searching for? What are the frequently asked questions in your niche? Are there subject areas in your niche for which few articles have been written? Find out what readers in your niche are looking for and create content that will answer those questions. Brainstorm a list of questions and topics. Providing the answers that readers (and potential buyers) are searching for will help to establish you as an expert who meets their needs.
Write clearly and accurately.
Minimizing – or eliminating – grammatical and spelling mistakes is essential to good, high-quality content. Before submitting any article or press release for publication – whether online or offline, run spell check and proofread it to catch any spelling and grammar issues. If possible, have another set of eyes look at the article to catch anything that you missed. You can also read your work out loud to catch awkward phrasing or repetitions. I actually read each sentence out loud from the bottom of the page up, to make sure each sentence stands on its own.
Include a compelling title.
If your title isn’t interesting, no one is ever going to get to the meat of your content. I often use the headlines of my target market’s favorite newspaper or magazine to get a sense of what works. When in doubt, consider possible titles that include “5 Ways to…” or “10 Tips for…” Such titles always attract readers who expect short tidbits and quick reads for their time. Good titles require some effort, but since the title is the first thing potential readers see, it’s worth your time to craft a strong one!
Short and sweet is the key to good content: ideally tbetween 300 – 500 words or a 3 minute audio or video. There’s a fine line between providing enough content to answer your reader’s quest for information while not providing something so long that they don’t make it to the end to click on your resource box.
Looking for ways to provide good content without reinvent the wheel? Check out the Complete Online/Offline Marketing System which allows you to create just one article and recycle it into press releases, more articles, blog posts, social media fodder, direct mail and more.