Last time I shared some ideas to discover the topics that will attract your ideal client. Here are a few more ideas:
- Conduct Keyword Research: To generate more first-time visitors and leads, conducting keyword research will help you determine what kind of content you might create. You can do research at WordTracker.com and create some nice-sized keyword lists for potential content ideas. Look for highly-targeted phrases that are likely to have low competition, to make it easy to rank well on search engines.
- Watch Your Competitors: See what your competitors (a.k.a other people reaching the same target market) are doing. What types of content to do they give their readers and what do their readers respond to? Again, your audience may be unique from theirs, but look for competitors who share a similar style and focus to you and you’ll get some great ideas from there.
- Read/Watch the News & Current Events: Pay attention to what’s happening in the news and many times you’ll find something that ties in perfectly to your audience’s interests. For example, if your target market is parents of teens, stories of online dangers or even stories of inspiring kids is a potential subject to share and comment on.
- Keep a Notebook with Ideas: Always keep a little notebook or your smartphone handy when you come across ideas. Sometimes a little story about what happened to you at restaurant or at your kid’s soccer game can become a relevant lesson to your readers.
- Look at Previous Content & Expand On It: If you previously created some popular content, see where you can expand it or possibly target a certain aspect of it in finer detail. In the new Complete Online/Offline Marketing System, you will learn exactly how to recycle and expand your content to create more articles, press releases, blog posts, ezine article, social media content and much more.
Overall, the more observant you are, the more likely you are to deliver what your readers want. At first, you might find it challenging, but the more you make it a habit to observe in these ways, the more second-nature understanding your target market becomes.