In this new series, Content to Profit, I’m sharing strategies on how to market effectively using content.
Last time, I talked about why content is the key to your marketing success, but it won’t do anything for you unless you know what you need to create or write about.
Most people don’t realize that there’s a ton of research opportunities right at your fingertips. It’s all a matter of really being aware of and taking the time to get to know your target market. If you do this, you’ll be way ahead of most or your competitors who seem to prefer to live in a bubble and GUESS at the appropriate content for their audience.
Here are just a few ways to start understanding what your readers want to learn and the types of products they buy/want to buy:
- Ask them to submit questions: A dead simple way to find content ideas is to simply ask your readers what questions they have on a particular topic. Not only do you get great content ideas, it helps your readers feel involved in the process.
- Track your links: If you send a link to content or a product in an email, track it. Do the same on your websites. Pay attention to what interests them and what type of stuff they just pass by and modify your plan accordingly. Don’t just track product sales… gauge interest in the content you provide as well. By doing this, you’ll learn: What types of information your readers are interested in, what format they like and what type of information gets the best response.
- Observe your audience on your own virtual property: If you have a blog, a forum or some other type of interactive site, you have a lot research opportunities right there. Pay attention to your readers comments, the questions they have and click through to their websites to see what their interests are and what problems they might need help with. Spending just a little time doing this on a regular basis can be a real eye-opener.
- Observe your audience in their natural habitat: If you don’t have a blog, forum and any type of social interaction (but make sure you do…soon!), you can go elsewhere to observe your market. Just realize that when you have your own social opportunities with people who already love to listen to you, subscribe to your newsletter and buy your products – you will get the best picture of what your particular audience wants. The problem with going outside of your own network is that we all attract a particular type of person in our target market and we may get slightly different impressions by observing our intended targets elsewhere.
I’ll be sharing more ideas on where to get inspiration for your content in another post. In the meantime, sign up for the free call with Michele PW and me, where we’ll be sharing some secrets on how to create and use profitable content. Visit http://www.ContentTo Profit.com/freecall