Someone just made an amazing promise to me. She said, if you come to my live event, and follow my step-by-step guide to success, then you can match my seven-figure success.
Wow! What a wonderful person!
No wonder she is so transparently desperate to get people to her event: she knows that no matter how poor and unprepared they are when they arrive, by the end of the weekend they will leave as (soon-to-be) millionaires! All you have to do is follow in her footsteps – without deviation or detours. Just do what you are told and you too can live the lifestyle of the rich and the famous!
Let’s be honest, step-by-step guides do work for some things.
Perhaps you want to learn how to set up a WordPress blog on a domain? A step-by-step guide is great for that. Or perhaps you want to figure out how to create a press release? You can get a step-by-step guide for that too—although even if you follow the press release guide you still need to know how to write well and you still need to have your own story to write about.
But can you make the fabled “seven figure income” by following someone else’s step-by-step plans or “secret” formula? Well, that’s about as plausible as those emails from Nigeria promising you millions of dollars if you just let them use your bank account to get some money out of the country.
Yet, this paint-by-numbers approach to mega-success is the one thing that some coaches are promising to teach at their live events. These people claim they have “THE” answer to your problem and if you follow the exact steps they did (which they will be teaching you) you too will go from some office clerk to a millionaire.
And to think there are some poor suckers out there paying six figures, and a year of full-time study, to get an MBA from Harvard, and then having to work years more to even get a sniff at a seven-figure salary! How dumb are they? Don’t they know they could get there in just a year or thee if they spend $697 on a weekend course and then do exactly what they are told? That’s right, you can make seven figures too if you just do exactly what you are told! After all, who wants to bother with any of that hard thinking they require at Harvard Business School. I mean, if you think too much you could miss out on all these million dollar easy money opportunities.
SORRY FOLKS, IT JUST DOESN’T HAPPEN LIKE THAT.
Here’s why: You and your business are unique. And because of this, you have a different way of doing things than everyone one, which means you will attract a different target market than anyone else. So will a step-by-step formula that worked for someone else work for you and bring you the big changes you want?
Of course not.
If that really could happen, then everyone could take a step-by-step plan and implement it and have seven-figure success. And the people selling them would offer you a money-back guarantee if after doing everything they said you were making less than a million dollars a year. (Sure they may “promise” you a seven figure incomes, but they won’t legally “guarantee” it.) The bottom line is you can’t make anyone else’s story your story because then you wouldn’t be you, right?
And would you want to? Sure the money looks good on the surface, but do you want to lose your soul and become a robot or clone in the process?
Here’s what makes the ‘monkey see, monkey do’ method even worse: when you try one and it doesn’t completely work for you (which it won’t), the coach will say that it must be your fault. There’s something wrong with you. You’re just not getting it. You’re not following the rules or — when you show you did everything they told you to – then your mindset is wrong, or you lack faith (see if you just stop questioning your coach, then the Universe will reward you!).
And in a sense this excuse is dead on! It really IS you! Your personality, your skills, your circumstances, your EVERYTHING is different. That’s why a formula won’t work!
Look, cookie cutter programs can’t work. After all, cookie cutters are for baking, not for creating the business success you want.
That’s why I created a new kind of live event, because I, too, was sick of the cookie cutter approach. I don’t like generic – and neither should you. That’s why at Business CHARM School, I’m showing you how to create the business you want, working the hours you desire – and not going into debt ever again! But I will show you how to customize it to suit your talents, personality and needs. So it won’t look like anyone else’s attending! Find out how different this is going to be at http://BusinessCharmSchool.com