If you know anything about me by now, I am a planner. (Maybe even to a fault, if you ask those close to me.) And sometimes, that planning nature can mean that perfectionism can take over.
But then there are times when I feel justified that my planning is a blessing, especially when I see what some of the so-called big gurus are doing.
Take for example, a recent book launch of a big name coach. She was doing something I thought was so interesting, I had to see it in action. You see, she decided to hold book launch parties across the country on the same day and time, with a live webcast for all to see.
Now this concept wasn’t new to me. I used the same concept more than a decade ago to help Minolta launch their new line of digital cameras, with two parties – one on each coast – with a webcast. (Of course, at the time, this was quite expensive… the technology makes it so much easier now!)
But I left feeling sad. Sad for the local event organizer. Sad for the people who came.
It’s because this big-time coach didn’t plan… and it showed. It was like watching a car accident, you were ashamed to watch, but you couldn’t keep your eyes off the webcast.
You see, the coach, who started the webcast 10 minutes later than promised (a big no-no in my book), hadn’t really prepared anything to say, so when she sat down in front of the laptop camera (yes, a crappy laptop camera… couldn’t she have used something better?), she was all over the place:
- She had some papers in front of her (perhaps some scribbled notes?) that occasionally she would pick up and move across the screen to another area. (Hello? We can’t see you when you do that?!?)
- She announced that there were several parties going on across the country and that she should probably name them all. But when she got to Florida (which by my understanding had 3 parties going on) she said, “And there are some in Florida, but I won’t name them all.” (How rude! These people came out to celebrate your book launch, the least you could do is recognize them like the rest of the cities! It reminded me of when Hillary Swank forgot to mention her husband Chad Lowe when she won her first Academy Award. Don’t you think there is a reason he is now her ex-husband?)
- In the middle of her disjointed talk, she would stop and say hi to people walking in the room where she was at. (Don’t you realize there are groups of people across the country watching? It’s about your ENTIRE audience!)
- At the end of her talk, which I don’t remember much due to all the distractions, she wanted to have a champagne toast. But then she realized she didn’t have a glass of champagne and got up and walked away. And that was literally it. No goodbye. No thank you.
The poor local party organizer was left picking up the pieces as the confused attendees were left speechless.
This lack of forethought on the coach’s big launch left me thinking about what a complete jerk she was, which was not, I am sure, her intention. Perhaps, if she planned better, I would have a different point of view about her.