So today, in honor of April 1, I am going to turn the tables and talk about how, as customers, we are often foolish.
I’ve heard many a sob story in my day:
“Oh Shannon, if I wasn’t already in an unbreakable contract with Suzy Q, The Helping Mentor, I would work with you in a heartbeat. But I need your advice because Suzy Q isn’t giving me what I need.”
Unbreakable contract? Are you kidding me?!?
First, don’t be a fool and sign one of these. Always, always, ALWAYS read the fine print. Question any ‘guru’, no matter how great they claim to be, who has this type of contract. I realize many coaches who have a contract like this say it’s necessary in order to keep the client accountable. It’s not. If they are good at what they do, they wouldn’t need something so restrictive.
Second, if you have decided that a coach with this kind of contract is still the one for you, change the terms of the contract. Cross off those restrictions. Add your own but make them reasonable. Write something like: “If I feel I am not getting the support that will <insert whatever was promised, ie increase my list, create more marketing in less time, etc>, I will notify the company in writing that if in 30 days it is not moving forward in a reasonable way, this contract is null and void.” The key is to give them 30 days to fix what’s wrong before you simply bail. That’s fair.
Third, if you are already in a contract that is binding you to pay for a long period of time, and you are still not getting the results promised, you still can legally get out. All you need to do is put it in writing that the contract is null and void due to lack of the promised outcomes. You may get a ‘legal’ letter saying the contract is binding. But I promise you it is extremely rare for it to go any farther than that. (Caveat emptor: both my uncles are attorneys, but I am not. So don’t be a fool: if in doubt, seek legal counsel.)
Here’s another sob story I hear a lot:
“I signed up for Money and Savvy Soul Coach Krista’s super duper shiny platinum plus $20,000 package, but in six months I’ve never talked with Krista. I talk with some other coach.”
Can you believe that! In my opinion, if you are paying tens of thousands of dollars to be coached by someone, the coach better pony up and do the job. As a matter of fact, you’re foolish to invest that kind of money in someone without knowing exactly what you’ll be getting.
I would never pay tens of thousands to someone and not expect them to hold my hand the entire way. As I have said before, if I am paying you 10 grand, you better come to my house and wipe my kids’ butts.
There’s one more sob story I hear all too often:
“Shannon, I don’t understand. I invested in my favorite coach’s Instant Launch Success Blueprint, which promised me I could make at least 5-figures on every launch I have. I followed every detail to the letter, but still I am not making the money the coach said I would.”
I can’t completely blame the coach for this one—maybe that blueprint really did produce those results for her. But, it’s foolish to believe that following any blueprint exactly will yield the same results for everyone. Your market is different. Your list is probably smaller than the coach who has had this success. You need to look at the blueprint for what it is: a blueprint. Think of it this way: when you go to get a home built, you get a basic blueprint that everyone has. It’s up to you to customize it to work for your needs and environment.
Here’s the bottom line:
You know the old saying, “Fool me once, shame on you. Fool me twice, shame on me.” I know we’ve all been duped (yes, me too!) by some Internet marketer at some time.
It’s what happens after we know we’ve been played a fool that matters. Do we keep making the same mistakes? Or do we make sure we only pay for products, programs and people that are tailored to our needs and that are responsive enough either to adapt when they are not working or to give us a refund.
It’s a different world than it was a couple of years ago. You as a consumer should expect more from your coaches and mentors. It’s foolish not to.
So now it’s time to share with your fellow business owners. What kind of things make you shake your head and think ‘that’s foolish’?