It’s a joke in some local circles I’m in. I rarely carry business cards with me – even at certain networking events.
And I really have to like you to give you one of my coveted cards.
It’s not that they’re ugly, or that I have a picture on them of myself that’s 20 years old and 20 lbs lighter. They’re actually quite cool, and I would never put a photo of myself on my card. (I think that’s vain and frankly, a pretty selfish thing to do… But that’s a different cherry bomb.)
The fact is nine times out of ten my email address ends up on someone’s email list which I didn’t ask or approve to be on.
Just ask my wonderful VA who manages my email, among other things. She always knows when I’ve handed out one too many businesses cards. I created a specific email address just for the purpose of being on my business cards. So when I get emails sent to that address, with an unsubscribe option, she knows that someone put my info into their subscriber list.
And being put on an email list without permission is spam in my book. (If you got my permission, by the way, you would be given a different email address to use.)
Yet, when I point out such things (usually in a polite, but firm way), I’m told one of six answers:
- “I’m sorry. I didn’t know that was wrong.” (Unfortunately, this is rare.)
- “I didn’t add you.” (A lie, of course, since he or she has used my business card email address. It’s the ONLY way to get that email address.)
- “When you gave me your card, I asked you permission.” (Again, another lie.)
- “When you gave me your card, what did you think I was going to do with it?” (Of course, it usually isn’t that blunt, but that is the gist.)
- “You can opt out if you don’t like it.” (This is the most typical response. Apparently, they think that giving people a way to opt-out is enough. It’s not.)
- “Wow. That’s so unprofessional.” (I find it ironic that when I share a good business tactic, I’m considered unprofessional, while your spamming is not!)
So that’s the real reason why my business cards aren’t everywhere. It’s not worth the expense of the design and printing, if you are going to abuse networking events just to grow your list.
I have a free training on the right ways to grow a list. You can get it at http://DiscoverEasyListBuilding.com. Then, when you DO meet me in person, you’ll be ready to capture my heart and my email address!