Are you addicted to buzz? And I don’t mean your three cups of coffee a day or Ben and Jerry’s ice cream. I’m talking about a dependence on jargon and hype.
Let me illustrate.
Recently I got an email from a new connection on social media who wanted to introduce herself more fully and ask to connect on other social networking sites. Here’s what she said she did:
I am passionate about helping business owners to leverage their businesses to take it to the next level with fast growth and high ROI.
Look at that statement. Is there really anything clear about what she does? Each phrase is full of hype, cliché and jargon.
And it tells me nothing about her, her process, her values – or even who she really serves. So I yawn and move on.
And I realized that a lot of us are failing to communicate clearly because we are falling for buzz words. We think they make us look cool or expert, but in fact they just confuse or annoy potential customers. They are certainly starting to annoy me. I just wish these buzz words would buzz off.
So here’s my list of some of the BS words and phrases we should eliminate from our vocabulary when trying to share what we do:
- To the next level – or up level
Here’s the thing: if you are truly trying to make a connection and build a relationship – stop the bullshit. Stop telling people how “authentic” you are and start showing them your authenticity by using your own words instead of borrowing the latest industry jargon. Do you really know what authentic means? If not, check out another Cherry Bomb, where I define it. You’ll see that using a buzz word like authentic is, well… as inauthentic as it gets!
There is no pat formula to getting people to understand who you are and what you do, so when you try to formulate what can’t be formulated, you lose. You lose your prospects and you lose my respect.
Yes, I will admit, I have used these words on occasion myself. And I have vowed to change this practice this year as I go through more rebranding. (So stay tuned!)
Got any more words that should be banished for good? Please share them below in the comments.