I was recently invited to join a Facebook group that was exclusively for coaches to help support each other with advice and feedback. Like you, I’m part of more than a few Facebook groups, and find a lot of them so filled with self-promotion that they are not worth my time. So I was excited that this new group was advertised as a pitch-free space.
But my excitement soon turned to disappointment.
Now don’t get me wrong, there are some great conversations and ideas being exchanged. And it’s not that I was misled by the organizers or that the y are encouraging pitches. It’s just that despite all the good intentions, we have now ended up a covert pitchfest.
There are a handful of coaches who, although not clearly crossing the line, are teetering. Let me give you a couple of pretty real examples (although all the details have been changed to protect the guilty):
Teetering the line pitch-free example #1: Best practices/case study.
So excited to share this as a way we can all get more clients! I recently wrote a Kindle book. In it, I added a whole bunch of free resources that people can get when they opt in at a special link. The result? 200 new opt-ins in a day. People are really loving what I show them in this book and they are converting like gangbusters. (Want to see how I did it? Grab a copy of the kindle book here: XXXX) The lesson? Think outside the box and you never know what may happen.
Did you catch the plug? This one is pretty obvious, huh? But see if you can find it in this one…
Teetering the pitch-free line example #2: Oh woe is me!
A little vulnerable moment here: I’ve been feeling anxious about all the negativity around me of late, and I worry that my message about peaceful prosperity isn’t getting through to the right people. Getting out there can be scary. Yet, I am consistently turning away clients left and right because my schedule is full! I’ve just had two people invest in VIP days with me to the tune of $9000! Guess the money goddess is showing me the way to my own peaceful prosperity!
Ugh! This look at poor me..so scared yet so successful is the worst! (This person avoids the direct pitch, but you can feel it, can’t you?)
Teetering the pitch-free line example #3: The helpful comment.
After a request for help, the reply goes like this:
My clients are super successful and get awesome results when I have them do X. I give away such incredible step-by-step information to my clients they sign up for more right away.
Ummm… yeah but you were supposed to give away a useful answer not just talk about your client’s success.
Teetering the pitch-free line example #4: I’m so excited.
Yay! I just signed on two more clients for my coaching program. They were clients years ago but now they find it’s the right time to step into their brilliance and see more success.
Well good for you! But is that a real conversation?
So what do all these have in common. They are bragging. And it feels so boastful in some cases I want to barf. Sure, I could leave the group, but there are some real juicy nuggets on occasion. Luckily, a savvy colleague told me I can ‘mute’ bragging, ‘look how awesome I am’ conversations like these.
Now don’t get me wrong. I believe in tooting your own horn for more visibility and credibility. (After all, that’s how I started in my business… helping people do just that.) But when you do it in a venue to try to get more clients when that venue forbids such actions, you look either vain or really desperate. (Perhaps, both.)
There are better ways to attract clients. That’s why I’m sharing what works now in client attraction with my Become a Client Magnet in 30 Days. And I can promise you, none of the techniques I am sharing are dated or put you in the position of being the subject of this Cherry Bomb. Find out more at http://shannoncherry.com/clientmagnet/