Most people think publicity is just about writing a press release and slapping it up to some of those news release distribution sites, where they hope someone – a prospect, a journalist, anyone – notices them.
But the real key to getting interest is creating a hook or angle. This may require some thinking out of the box, but you can even make your vacation get you some publicity, giving you the ability to get media coverage and get your target audience interested in you.
PS- Please excuse the way I look in this video. After all, I was on vacation!