Yesterday, I talked about my reasons for investing in my business learning during this time of year to grow and make more profits.
But some of you may be thinking, “Yeah, Shannon, that’s nice. I’d even like to invest in one of your programs, but with everything going on this holiday season, I just can’t with my budget.”
As a business owner who has ALWAYS run a debt-free business, believe me, I get it. The reason I have also been able to pay in cash is because I set a budget.
So here are some additional ways to learn, without opening your wallet too much:
- Books. (Yeah, remember those things with tons of writing and paper?) Ask some people you look up to in your business (such as mentors), to recommend some books and get them from Amazon. (Of course, you can also check your local library, if you really want to save money. The ONLY caveat with that is you have to GIVE the book back if you love it!)
- Ezines and Articles. You probably have a ton stored in your inbox that you hoped to ‘get to later.’ Now is the time to take a look at these. And the bonus? You get to clear out your inbox by the beginning of the year!
- Free teleseminars/webinars. Yeah, I know they are overdone. But many give some great nuggets of information.
- Be a lurker/swiper. Want to learn how to write better copy? Follow a great copywriter. Want to learn good creative marketing? Check out a good marketer who’s creative. I create swipe files of best practices that I study when I need to. (Note: I don’t STEAL the stuff; I use it to study techniques.)
- Lower-prices introductory programs. Sometimes you have a little money to invest. Why not try a smaller, entry level product that you can afford. These programs are a great way to get started without making a large investment. They also give you a chance to check out someone’s materials and programs to see how they will work for you.