If you’re looking to build your opt-in list quickly, you may want to consider co-registration. Co-registration is the process of using a service to collect user information. Generally it works like this: A person visits a website and signs up for an opt-in list. They check the box that allows them to “receive messages from a third-party.” Voila – co-registration.
Sounds like a pretty good arrangement, right? It is, or at least it can be. The trick is to make sure you’re using a co-registration service that is honest. To get around this, you could of course partner with people you know and create a co-registration agreement. The “I’ll share mine if you share yours” type of set-up. However, because this can be time-consuming and difficult to set up, most businesses go with a service. I personally use Solo-E.com, as they have not only co-registration for their experts, but also have other benefits, including increase SEO, press releases and more.
Here are some things to consider when evaluating co-registration services:
- Make sure you’re not purchasing a list or renting it. What’s the difference? With co-registration, people have opted in to your list on someone else’s site. If a vendor promises thousands of email addresses right away, don’t trust them. Chances are you’re buying a list from them.
- How do they validate the opt-ins? Generally, you want to look for the double opt-in process.
- What information do they provide? Generally, you want an email address. However, some other providers may collect additional data including demographic data. What do you get; do you have a choice about what information they collect, and how much does it cost?
- Make sure you can find out where and when the subscriber opted in. This information helps you make future co-registration decisions and it lets you know what is working and what isn’t.
- Do you have control over the other businesses associated with your co-registration? (This is a deal breaker, and why I like Solo-E.com so much!)
- Finally, find out what happens if you get subscribers who complain, and invalid information or email addresses. Are you compensated for these invalid subscribers?
- Research potential co-registration services online. Are there bad reviews for them? Have they been reported to the Better Business Bureau?
Once you’ve signed up for a service and have all your ducks in a row, try the process out. Enter a dummy address or a catch-all email address you use for sign-ups and see what the process looks like..
Co-registration can be a good idea if you’re looking to grow your list. However, like any product or service, research your options well and make sure you’re getting your money’s worth.
Finally, once you have the ball rolling, make sure to track and test your success. Are the names you’re getting from the co-registration process converting into paying customers? Are you getting a good return on investment? If the answer is yes, then it probably makes sense to continue with your co-registration provider.
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