If you can effectively offer a local spin on a national issue, the possibilities for being in the news are endless. The local news media likes to make each story relate to the community they serve in some way. That’s why they need to create a link between national and local news. It’s called piggybacking and with it, you could be the lead expert on the 6:00 pm news.
Here’s how to leverage piggybacking in your publicity efforts:
1.) Make a tip sheet – Print and broadcast news like to show lists. For example, if there’s a national story about inflating gas prices – and you are an expert on saving money, make a list of how to save on gas. At the end of the tip sheet, include your business name, a website address and contact information.
2.) Promote your expertise – The news seeks out experts to comment and bring a national issue to a local level. Contact editors via phone and offer yourself as an expert to a story. Many will happily oblige because it saves them the work of searching for an expert.
3.) Disagree with a national story – The media strives to give both sides of an issue. If you can argue a finding, outcome or opinion in a news story, they may use you.
4.) Be a part of the trend – When national trends get covered in the news, make yourself the expert in that trend. For example if you sew and sell clothes, and the latest trend is silk, optimize your knowledge of silk to gain attention from local news reporters.
5.) Relate to new findings – News media, both local and national, likes to support stories with data and statistics. If you can connect your business to new information in surveys and polls, it will create that local spin the news wants. For example, if you are a marketing firm for women-owned businesses and the US Census just released their data on women in business — you’ve got a story.
6.) Follow up stories – Newspapers like to use follow up stories. So if your story is about the same issue as a previous story but was not picked the first time, they may want to use it now.
7.) Comment on budget and legislation stories – If a budget or piece of legislation has been passed (or is about to be decided) that will affect, hurt or harm you and/or your business and others like yours, pitch a story about it.
Want to learn more publicity tips? Then join me for this free call on Wednesday at 1 PM EDT!
Are you getting all the clients and customers you want?
Are you tired of spending tons of marketing that doesn’t pay the bills, let alone give you the credibility you need to make more money?
Tired of seeing you competition get more recognition and attract more business than you do?
Then you need the power of publicity. When people see you in the media, you become familiar – even famous! And it gives you credibility. When you are written about in the newspaper, or interviewed on TV or radio, you are news; and that’s better than any advertising you can buy.
Yes, free publicity is the perfect promotional tool for small businesses and
entrepreneurs. Why? Because it’s cheap… and it’s available.
Join me to learn The Endless Publicity Formula. I’ll share my insider secrets on how I made 80% of her income using free publicity to market herself – and has gotten coverage in The New York Times, Parents Magazine, NewsWeek, Better Homes & Gardens, The Today Show and many more.
When you get off the call, you’ll leave:
- Thinking like a reporter to create newsworthy stories – even if don’t think you have anything to say
- Understanding the tricks to getting the media’s attention – and keeping it
- Armed with the tool to get publicity for yourself
- Discovering the secret to promoting your products and services, without feeling like a sleezy salesman
- And much more
Click here to register for this call and mark your calendar for Wednesday, June 10 at 1 PM EDT (10 AM PDT)