Do you want to build a powerful presence, adding more visibility and credibility to you and your business? Consider writing articles that show off your skills and knowledge and publishing them on the Internet, as well as your own blog.
In just the last few years, article publishing as a publicity tool has gained enormous popularity. Article databases have sprung up all over the web, making it easy to increase your search rankings, as well as show off your expertise.
This could result in getting media professionals to see you as an expert source they may intend to interview.
If you want to start using this cost-effective marketing tool to build your presence, it’s easy. All you need to do is decide how your expertise relates to your target market and get writing.
Here are some steps to make sure you are creating a great article:
- Come up with a catchy title. Make sure your title – or headline – is something your prospect will want to read. It needs to captivate their attention and strongly encourage them to read on. Some sample titles are “How to Balance a Family and a Profession” to appeal to working parents, or “Six Tips to Generate Publicity” for businesspeople and entrepreneurs.
- Write a brief introduction. The introduction for an article should be no more than 3-5 sentences. It should be a very short synopsis of what the article is going to concentrate on without giving away the expert advice.
- List your tips and ideas. Whether you want to write a tip sheet, offer your point of view, or discuss a case study, do so right after the introduction. Write directly and to-the-point to avoid prolonging the article and boring the audience.
- Tell them the how and the why. If you are writing a tip sheet, offer 2-3 sentences to explain each tip. If you’re writing an opinion piece or about a particular study or event, elaborate on the case.
- Contact information. Offer a biographical sentence or two discussing your field and credentials along with contact information. Make sure you focus on a website or email address so that prospects can get more information from you.
- Make sure it’s the right length. Different publications have different length requirements. Be sure that your article is the right fit for the publications that you send it to.
Finally, resist the temptation to post it all over the Internet. I know it seems like having it ‘everywhere and anywhere’ will help you reach your publicity goal, but in the world of search engine marketing, the opposite is true.
Choose a select few article repositories and post them there. But don’t forget to use the article on your own blog FIRST.