Are you looking for a free tool to help you get publicity for your business? One free resource which makes it easier for business owners and public relations professionals to manage their reputations is Google News Alerts.
Google News, a place where you can go to read the news of the day, has an additional feature, called News Alerts. The news is emailed to you when you choose: on a daily, hourly or as-it-happens basis.
Now you may already be using this service to stay aware of entertainment, news events and topics of personal interest to you. But savvy business owners also use these alerts to make sure they are aware of developments in their own industries.
And this idea is exactly how Google News Alerts can help you start getting exposure.
Set alerts for topics which relate to your industry and the products and services that your organization deals in. Don’t forget to create alerts for your own business and your name; it would be a shame to be covered somewhere and not even know it.
Knowing what your competitors and your industry is up to can help you in two ways:
- If you hope to keep up with (or better yet, ahead) of your competitors, you need to know what they’re doing so you can either follow suit or start thinking a few moves ahead to outmaneuver them.
- Being current with how your industry or your products and services are being covered in the media allows you to get out in front of issues as they develop and better yet, gives you an inkling of when to pitch an idea to the media.
If you see a trend happening your industry, it’s time to get in touch with journalists to inform them what else is going on in the field, respond to news stories and receive some extremely valuable visibility by offering yourself as an expert source.
Yet, following trends to pitch to the media is only one way Google News Alerts can help your publicity.
By following coverage of your organization, you will easily be able to add links on your website or blog to this coverage, effectively increasing your online press room’s resources. Showing off your media coverage will add credibility to you, and your products or services. And you can increase this publicity by featuring the coverage on the front page of your website, in a blog post, or urging people who follow you on Twitter and other social media sites to have a look.
There’s also another very helpful benefit you can get by using this service. When you see a journalist covering topics significant to your organization, add them to your list of media contacts. When you have your own news to offer, you now have additional media outlets to send it to, knowing they already do news on your topic. (If you don’t have a journalists contact list, now is the time to start creating one.)