A tagline is a memorable phrase that will sum up the tone and premise of a brand or product, or to reinforce the audience’s memory of a product. For example, Be Heard Solutions tagline is: Find your voice, tell your story and be heard.
When used in conjunction with a new marketing, advertising, or direct response campaign, a tagline can extend your brand message, enhance its perceived value and relevance, and help you forge a stronger connection with the prospects and customers you want.
But writing one, isn’t that easy. It’s hard to write just a few words to capture everything your business is about.
If your tagline is clever enough, people will remember it and forever correlate it with your business. You can craft an successful tagline by following theses steps:
1. Be aware of what captures YOUR attention. When you see an advertisement on a billboard, TV commercial, or in a magazine or newspaper that resonates with you, write down what it is that makes it so captivating. You already know it works because it affected you, so you know that you’re taking notes from the best of the business.
2. Take the time to write down all the key benefits that relate to your business. Start large and end small. List everything important and worth mentioning pertaining to your business, then narrow it down by eliminating anything too general or that is not a central point. Keep phrases like ‘helping people’ and ‘total business solutions’ out, since they are so generic. Read everything over and tactically decide what should be eliminated until you are left with 3-4 main points and take it from there.
3. Keep it short and sweet. Taglines should be no more than 8-10 meaningful words. Use words that are positive in nature and trigger appeal. For example, if you were writing a tagline for the word ‘tagline,’ you might come up with “Tagline… Simple and memorable.”
4. Come up with several ideas before choosing just one. With those 3-4 points, develop several taglines. Read them out loud to guarantee that they are easily repeated. Gather opinions by asking friends and even strangers what the tagline is telling them about your business and make sure that it’s the message you want to send. The key here is NOT to tell persons what your business does, but let them try to figure it out by the tagline.
5. Use your tagline everywhere. After selecting a tagline, put it everywhere! Make sure it’s on your business card, your website, located on your logo, email signature, etc. You want people to remember your tagline, so you need to get it out there!
6. Let it change. Although many taglines are timeless (“A diamond is forever,” “Unleash a jaguar,” “It’s the best part of waking up.”), you shouldn’t worry if your tagline needs to evlove, just like your business may evolve.