If you want to make sure your tops in the search engines, you need continuous content online. When you have a site which includes content, it is re-indexed by the search engines, steadily increasing its search engine page rankings and making it easier for people to find.
In addition, the more content you share, the better chances your prospects will have to find you and get to know you as someone who knows what your topic of expertise. You will create a powerful presence: one that makes you more credible and more visible.
When you’re at a loss as what you can add in terms of original content to keep your online profile high, maybe it’s time to take a page from the environmental movement and look to recycling.
Recycling? Yes – simply spin your content a little differently and reuse it. It will ensure that your target market find you and that you continue to generate interest in your business.
Here are some tips on how to do this effectively:
Commonly, you can use any sort of content you’ve previously written for this: blog posts, articles from your website, press releases and the like are good ideas for recycling. You need to rewrite the content so that it is change significantly from the orginal.
You can either modify the topic of the piece, more or less using your earlier writing as a template for a new piece or you can simply rephrase the original to make it different enough from the first that the search engines as well as your readers won’t see it as the same piece.
Focus on at a least a 30 – 40% difference in content in order to make your pieces search friendly. If you’re unsure of how different your recycled piece is from the original, there are several free web-based tools you can use to check the two versions to make certain.
Remember, even though you want to make your content search friendly, keep your prospects in mind, try to make your recycled piece as different from the initial as you can. Human readers are a little more savvy at spotting something old being passed off as new content than the search engine bots, so keep this in mind. Whenever you write content for the web, your potential customers should be your focus anyway.
And think of it this way: recycling and repurposing is a creative exercise in its own right. Think how you can repurpose articles find new life as blog posts or in short ‘tweets’ on Twitter, or even transform press releases into articles. This can actually get your imagination going and become the starting off point for some all new content which increases your exposure.
By mastering how to recycle, you can essentially do it for anything you write which will easily double the potential exposure you would get from one single piece of content.