This happened to me, and through my Internet travels, it seems I’m not the only one.
People who, well frankly, are snobs in social media.
Here’s the story:
There is one person on Twitter I’d REALLY like to get to know for business reasons. I’ve tried everything to get this person’s attention. Sent several direct messages, retweeted tweets written, asked about this person’s family, pointed out our similarities… you name it. Plus, I have had several people email this person or introduce me on Twitter, because they felt we really were a good match.
Still not a tweet or a peep. Not even a curt response saying, “Not interested.” “Too busy.” (Fill in your own pat blow off answer here)
When asking around if this was common, and it seems with certain people online it is. As a matter of fact, several named the same person I was trying to reach out to as a snob.
I know that many will excuse this person by saying people like this are too busy to answer every request. But I know folks who are just as busy who at least have the courtesy to say just that! And I know plenty of others who make the time to just say hello once in a while, regardless of their own crazy life.
Well, Snob Twitterer, I have some news for you.
Social media, like Twitter, is a public relations tool. Sure, you may be able to build a huge following, but without building and nurturing those relationships you’re going to lose in the long run. The word is already out about you: your reputation is tarnished!
Public relations (and especially social media) is about relationship marketing. And you are failing at building and nurturing the relationships you may need in the future.