Looking for a targeted way to grow your list? Try ad swapping.
In its simplest terms, ad swapping means two marketers trade ads and cross promote each other to their respective subscribers. The greatest benefits to ad swapping are that there’s no charge for this type of cross promotion and you have the potential to reach many more people in your target audience.
However, not all lists are created equally so you need to do some research before entering into a cross promotion agreement.
As with any marketing plan, the purpose of ad swapping is to extend your reach to your target audience and motivate them to subscribe. Then, as you build your relationship with your subscribers, they will know, like and trust you enough to purchase your products or your recommended affiliate products, thus earning you money.
Even though this form of generating profits is hugely dependent on your relationship with your list, it stands to reason that the more people that have subscribed, the larger the potential to earn big money. One way to grow your list is to cross promote your business to a similar list with new names who might not have heard of you before.
There are no limitations as to who can participate in an ad swap for list building. These are usually personal arrangements between two marketers and both new and experienced internet marketers can benefit from this type of arrangement. However, you will most often find ad swaps are most successful when peers with equal levels of success join together in cross promotion; very rarely will you find a guru cross promoting someone who’s brand new (unless they have paid for the privilege).
Next time, I’ll share some ideas of how ad swapping can work for your business. In the meantime, if you are looking for ways to grow your list, get my free ecourse at http://discovereasylistbuilding.com