Let’s face it. Not everything can be a priority. And when it comes to your business, you just don’t have enough hours in your lifetime to do it all!
Yet, somehow many entrepreneurs feel pulled to try to do it all: emails marketing, ezines, social media, blogging, speaking, teleseminars, webinars… (I can go on and on here, but you get the point).
It’s true! You don’t.
The key is to determine your priorities, then move toward using your time efficiently to accomplish those priorities.
Setting priorities is a matter of deciding what is very important. In this case, “important” means the most profitable tasks. You need to first discover which tasks are the ones making you the most money. Those tasks are the ones that become priorities, the ones you must be doing. The others, which aren’t making you much or any money at all, should be put on the ‘nice-to-do-but-not-necessary’ task list.
For example, is Pinterest profitable for you – meaning you can show hanging out and pinning has earned you money recently? If so, by all means continue what is working. If not, it’s time to take a hard look at the time you spend on this activity. (Believe me, I love Pinterest, and can get sucked in for hours. That’s why I only do it during my ‘down time’, such as waiting for the school bus to arrive or water to boil.)
I know eliminating fun activities is difficult, especially when you have heard from some guru somewhere that you can make a ton of money doing this activity. Here’s the thing: if it’s not working for you, it may not be a good fit for your business. And your wasting time.
Next week, I’ll be sharing some additional tips to help you accomplish more. In the meantime, check out my new program, http://easymarketingresults.com