Content. You now know it’s key to attract prospects and getting them to buy.
If you are like most entrepreneurs, you’re now thinking, I don’t have time. I can’t write. I hate writing.
And your marketing campaign sputters and fails. And then your competition beats you, creating more buzz and making more sales.
That’s because they know that it takes, on average, seven to thirteen times – and in this economy, even MORE – for your prospect to see your message and connect it with you. That’s why the big companies dominate the advertising market: they buy thousands of ad spots in order to make sure you remember them and what they are selling.
McDonald’s spends more than $1.5 billion every year on advertising ALONE! Are you going to compete with that?
So you’re stuck. Produce content or die. And it is hard work, no doubt about it.
But there is a secret about content creation that will help. It’s the secret of top marketers… one they usually don’t want you to realize:
Recycle and Repurpose ALL Content.
Yup, you, too, can make life a little easier, though, by learning to recycle and reuse content.
Okay, it’s not really going to have an effect on the environment, but it is going to save you plenty of time and even money. Content is not a send it out once and forget about it thing. Content can be used over and over, reworked and repurposed.
When you’re getting ready to create a new report, conduct a teleseminar or create any type of content, always think about what previous content could help in this particular project. You might want to take snippets here and there, put the content into a new format or simply reuse the content again. There’s no sense in doing the work all over again, when a lot of it might already be done for you.
The key is to always think of how you can do MORE with the content you already have. Want to learn how? Then join me for a free ENCORE call this Saturday, October 2 at NOON ET, 9 AM PT. Register today at http://www.contenttoprofit.com/freecall