In the Blogosphere there are only two types of bloggers;
- The one who blogs because they think they’re “supposed to” (someone told them to do it)
- The one who blogs with intent.
Which one are YOU?
If you’re blogging because you think you’re “supposed to,” you’re probably not getting the response, results, or the profits you desire. And if you’re blogging with intent… then great!
Both types of bloggers can benefit by embracing a few new tips and “tweaks” to improve their blog posts and their bottom line. Here’s some ideas:
#1 Identify a Clear and Concise Goal for Each Blog Post
Every piece of content that you create, whether it’s a video, email, report, or a blog post, should have a goal. That goal may be to make people laugh, inform, or drive traffic to a sales page. Or maybe the goal is simply to provide value and boost your credibility. Whatever it is, identify the goal for the blog post before you even write it. You need to be writing your content so it supports your end goal.
#2 Create a Plan of Action before You Write Your Blog Post
Many people often blog from the hip. They can sit down and write whatever comes into their imagination. This is a perfectly fine way to write a rough draft, but it’s also a time-consuming way to create a blog post. A more efficient and potentially productive way is to plan. You need two things to begin planning a post. You need a goal and a topic. Once you have those the next step is easy.
The next step is listing the subtopics or points you want to make in your post.For example, if your topic is “ten things to do over the summer,” then list all ten things along with a few quick keywords to include in your list. One way to make it easy to write from a blog plan or outline is to write your subtopic in the form of a question like; “how can I find summer fun in my hometown?” When you get ready to write the blog post, all you have to do is answer the question.
#3 Add Interest and Value with Personal Examples
As you’re creating your blog post plan, you may also want to brainstorm how you can share personal examples or stories within the blog. Personalizing the content helps your readers connect with you and makes it feel more authentic. For example, in my monthly Tweak It and Profit program, I am offering blogging ideas each month to get you thinking about relevant content that matters to your readers, and offering personal examples of my own.
#4 Add Credibility with Examples and Data
Add interest and credibility by citing facts, stats, and information. No matter what industry or topic you are writing about, it should be easy to find a credible source for facts. Whenever you do use data, always be sure to reference the source and give credit to the appropriate people.
#5 Start the Blog Post with a Quote
Quotes often pull your reader right into the material because they can appreciate and relate to the quote. Quotes are also very shareable on social media, but you may not want to use this tactic all the time or it can feel too cliche and predictable. A few quotes here-and-there are great, just don’t overdo it and bore your readers.
#6 Include a Call to Action
Remember earlier when I said you should always have a goal for your blog posts? At the end of each blog post you will also want to include a call-the-action that supports that goal. A call-to-action simply tells readers what to do next, or what you expect of them. (Check out the end of this post for a call-to-action example!)
#7 Edit Edit Edit
Before you post your content or schedule it, edit for spelling, grammar, and clarity. Read the material aloud to catch errors.
Finally, format your blog posts so that they’re easy to read by making sure you’re using a reader-friendly font and a large enough type. Avoid long “slabs” of text by breaking your article or blog post up into easy-to-read paragraphs and thoughts. Subheadings, bold formatting, and bullet points also help separate key ideas and are a great way to break up paragraphs.
As I mentioned, Tweak It and Profit is my monthly program which provides you with relevant ideas to use to blog consistently – and with less effort. After all, there is nothing worse than staring at a computer screen wondering what to write about next! But this program also gives you additional ways to save more time and make more money in your business. It’s the little “tweaks” that can save you BIG money. And for a limited time, it’s only $27 a month! Find out more at http://TweakItandProfit.com