You’ve been invited to teach a group of people either at a seminar, webinar, or online chat room.
Before you go into “analysis paralysis” take a look at these 5 Steps for Planning A Public Learning Event
Step #1 Gather Your Materials
Chances are you’ve already written an abundance of content on the topic already. This content could be in the form of articles you’ve written, blog posts, or even reports and books on the subject. Or maybe you’ve created a few videos. Gather all of the information you’ve already created on the topic and repurpose it! Chances are you’re going to repeat much of this information during your speech so why reinvent the wheel and make more work for yourself?
Step #2 Identify Your Goal
Take a moment to think about what you are about to do. What’s the primary goal of this event? What do you want attendees to walk away with? What is the key point you want to get across? Take a few moments to identify your goal(s) for the event. and also consider what step(s) you want attendees to take after they’ve listened to you. For example, do you want them to hire you as a coach, sign up for your newsletter or buy your book? This is important because it will help you decide just how much information you’re going to give them during your class.
Step #3 Outline It
Identify the key points you want to make during the class or webinar. Also have a rough idea as to how long you’re going to talk about each of the key points as well. For example, if you have thirty minutes to talk and ten key points you know you are going to have to move through them pretty quickly. On the other hand if you only have three key points to discuss, then there’s time to go into depth on each point.
Step #4 Add Interaction and Materials
The best classes, webinars, and speaking engagements include some degree of interaction. Think about where can you stop and ask your listeners questions to get them engaged. Think about when and how can you get them involved as well. Also, are there any supporting materials you want to hand out during the class? Any slides, graphics, or visuals you want to add to the material? If so, gather those together and add them to your outline.
Step #5 Practice
Now that you have your outline compiled and you’ve added some details, practice what you’re going to say. Run through the entire presentation at least a few times to make sure you’ve accurately estimated your time and you have all of the information and materials you’d like to present. If possible, practice in front of a few people so that you get the actual interaction you’re seeking.
Teaching and holding online webinars and seminars is a great way to build your business and they can be fun. Make sure to plan your event well beforehand and you and your business will reap the benefits!
In the past couple of weeks I’ve done four (yes 4!) speaking events. And none of the event organizers paid me. But before I walked through the door, I had already made a profit. Why? Because I had sponsors pay my way for these events. If you are a professional speaker, or even if you want to be, the best way to ensure you leverage your expertise is through sponsorship.