Journalists are extremely busy people. Imagine trying to stay on the forefront of what is currently going on in the world plus, get on average 300 or more press releases a day.
If a journalist decides to use your release, they will probably get in touch with you for a follow up. If your press release is a no-go, you won’t hear anything.
So what makes a news release a winner? Let’s take a look at three reasons your press release could end up in the garbage and how to keep it out.
Sounds Like An Ad
We have already established journalists are extremely busy, but on top of that, they are interested in facts and angles. Professionals in the media are experts at providing their own fodder, so any you throw in, just takes away from the facts or story you could provide.
Everyone understands you are excited about your product or service, but if that’s your complete focus, press releases are not for you. That’s because most people have the tendency to write news releases as advertisements for their product instead of the story and facts behind the product.
For a journalist, this creates more work and typically, the digging required to find the actual story is not worth it.
Stick to the facts and the interesting angle and your news release will stand out from the rest. Not sure what angles are good to get a journalist’s attention? Press Release Success can help you with pre-made templates and guidebook. Check it out at http://www.PressReleaseSuccess.com
Not Relevant To Audience
It is important to make sure you are sending your press releases to the correct media outlet for your product. For instance, a parenting magazine will not be as impressed with your new sound production equipment as, perhaps, a digital production magazine.
If a release is not targeted to the correct audience, it is an automatic toss for journalists. Make sure you know the publications you are sending your press releases to and tailor them for their intended audience.
Press releases usually have a standard format, but some media outlets require a specialized format, more conducive to their needs. If you are unsure what format to use, get in touch with the editor or department head to verify the format. It is no fun for anyone if your quality and direction are spot on, but the press release doesn’t work due to the format.
Press Release Success has software that will properly format your releases automatically when you are writing your press release from scratch. Go to http://www.PressReleaseSuccess.com to find out everything you get for only $67.