As the person in charge of your business, we often where many hats: advertising exec, marketing rep, product creator, service coordinator, blogger, manager and more. And chances are you are spending countless hours on these tasks. More than you want. But you think you must in order to ‘get it all done.’
And I am here to say, you don’t. As a matter of fact, studies show the less time you spend on your business, the more effective and efficient you can be – if you use that time wisely.
What you need to really do is stop doing all the ‘stuff’ and start developing, then implementing a plan. After all, without having a road map of what you should be doing with the time your have, you may later find yourself flustered, unorganized, behind schedule – and ultimately adding more hours to your already busy schedule.
So, how do you avoid this? By taking three easy steps.
Step One: Think
Thinking and brainstorming is the key to the success of any business owner. Why? Because now matter how long you’ve been in business, you know marketing changes a lot – sometimes in a short period of time.
So take some time and do some research into what’s current and what’s working with your target market in mind. Once you do, you can start to plan what your work will look like each day.
Step Two: Plan
Many stop planning once they brainstorm. This is a costly mistake. Believe me, I know personally how not setting a plan in place can lead to distractions and ultimately time-sucks.
Having a set of tasks in mind for each day is ideal, but it will not help if you have poor time management skills. To get started, create a to-do list or a detailed scheduled. This can be done by hand with a calendar planning system or with the use of a computer program or even an app.
Take the tasks you developed in your above mentioned brainstorming session and put them in order. You may want to start with easy to implement steps, such as posting on related messages boards with a link attached in your signature. You can then move onto more complicated forms of marketing, such as writing content that is optimized with keywords for the search engines.
If knowing the tasks you need to complete are not enough, create a detailed marketing schedule. Give yourself specific blocks of time to complete each task. For example, I kn ow my best creative and writing time is in the morning, so I make sure to block out time in the mornings to work on just that.
Step Three: Execute
The final step of this 3-step plan is to execute. You might assume this to be the easiest step, but it isn’t. When executing your marketing plan or to-do list, many business owners can find ways to get distracted easily. Whether it be reading the news online, continuously checking email, or hanging out on a social media platform, distractions are common and easy to fall victim to.
What you really need to do is to stay focused and on task. That is why I recommend a detailed schedule with time blocking. If you need to train yourself to honor these blocks of time, set an alarm clock to warn you when your time is about to expire. Reward your self with a few minutes of fun doing those ‘distractors’ you like to do before moving onto another work block.
Still finding time for your distractions in your time blocks? Then they are too accessible to you. Keep your email inbox turned off (as well as any notifications). Shut off your instant messaging program. Do not have Facebook streaming. You see, when your distractions are eliminated, you will find it easier to execute your daily tasks.
Your success depends on your ability to manage your time. So take the time to start implementing the three steps above to start seeing more success. And if you want more help with a creative planning calendar that works, check out http://easymarketingresults.com